Our picks at a glance
Paid link: buttons go to the retailer. Prices change often, so we link to the current price instead of listing one.
Comparison table
| Feature | NykaaBest overall | MyntraBest for fashion | LenskartBest for eyewear | AJIOBest for trend-led fashion | PurplleBest budget beauty | MamaearthBest D2C personal care |
|---|---|---|---|---|---|---|
| Verdict | Buy | Buy | Buy | Buy | Consider | Consider |
| Best for | Beauty, skincare and makeup | Fashion, footwear and international brands | Eyeglasses and sunglasses | Trendy fashion and international labels | Budget beauty and skincare | Toxin-free personal care |
| Key feature | Authentic beauty products from top brands | Huge fashion catalogue with try-and-buy convenience | Try at home and in-store eye tests | Curated fashion with frequent offers | Affordable beauty brands | Popular D2C personal care brand |
| Price | Free to shop | Free to shop; Myntra Insider rewards | Frames from budget to premium | Free to shop | Free to shop | Mid-range prices |
| Category | Beauty, wellness, fashion (Nykaa Fashion) | Fashion, beauty, home | Eyewear | Fashion, footwear, accessories | Beauty, skincare | Skincare, haircare, baby care |
| Big sale | Pink Friday | End of Reason Sale | — | — | — | — |
| Stores | — | — | Pan-India | — | — | — |
| Owner | — | — | — | Reliance Retail | — | — |
| Where to buy | Shop on Nykaa Paid link | Shop on Myntra Paid link | Shop on Lenskart Paid link | Shop on AJIO Paid link | Shop on Purplle Paid link | Shop on Mamaearth Paid link |
8.9/10 research score
Nykaa
Authentic beauty products from top brands. Best for beauty, skincare and makeup.
- Buy it if
- You buy skincare, makeup or haircare and want genuine products from top brands.
- Skip it if
- You want electronics or general shopping.
Pros
- Large range of beauty and luxury brands
- Focus on authentic products
- Pink Friday and other sales
Cons
- Popular items sell out during sales
Key specifications
- Category
- Beauty, wellness, fashion (Nykaa Fashion)
- Big sale
- Pink Friday
8.8/10 research score
Myntra
Huge fashion catalogue with try-and-buy convenience. Best for fashion, footwear and international brands.
- Buy it if
- You shop fashion, footwear or accessories and want many brands in one place.
- Skip it if
- You want electronics or groceries.
Pros
- Thousands of fashion brands
- End of Reason Sale (EORS)
- Easy returns on most items
Cons
- Sizes vary by brand
- Return windows differ by product
Key specifications
- Category
- Fashion, beauty, home
- Big sale
- End of Reason Sale
8.5/10 research score
Lenskart
Try at home and in-store eye tests. Best for eyeglasses and sunglasses.
- Buy it if
- You need prescription glasses, contact lenses or sunglasses.
- Skip it if
- You need a full medical eye examination.
Pros
- Huge frame selection
- Stores for eye tests
- Gold membership offers
Cons
- Lens upgrades add cost
Key specifications
- Category
- Eyewear
- Stores
- Pan-India
8.4/10 research score
AJIO
Curated fashion with frequent offers. Best for trendy fashion and international labels.
- Buy it if
- You want trendy fashion and international labels at sale prices.
- Skip it if
- You need same-day delivery.
Pros
- Wide range of brands and labels
- Regular sale events
- Good international brand selection
Cons
- Delivery can be slower
- Coupon terms vary
Key specifications
- Category
- Fashion, footwear, accessories
- Owner
- Reliance Retail
7.9/10 research score
Purplle
Affordable beauty brands. Best for budget beauty and skincare.
- Buy it if
- You want affordable makeup and skincare with frequent deals.
- Skip it if
- You want luxury beauty brands.
Pros
- Budget-friendly
- Own brands and popular labels
Cons
- Smaller luxury range than Nykaa
Key specifications
- Category
- Beauty, skincare
7.8/10 research score
Mamaearth
Popular D2C personal care brand. Best for toxin-free personal care.
- Buy it if
- You like the brand's skincare, haircare or baby care ranges.
- Skip it if
- You want dermatologist-prescribed actives.
Pros
- Wide personal care range
- Frequent combo offers
Cons
- Marketing-heavy brand; check ingredients yourself
Key specifications
- Category
- Skincare, haircare, baby care
Compare more fashion & beauty stores on Amazon Paid link
How we chose
Where to buy clothes, footwear, eyewear, makeup and skincare online in India, compared on brands, authenticity, returns and offers. We compared features, pricing pages, terms, support channels and how each service works for people in India, then gave each one a clear verdict.
What to look for
- Brand range and authenticity guarantees.
- Size guides and easy exchanges for fashion.
- Expiry dates and storage for beauty products.
- Loyalty programs and sale calendars.
Related guides and comparisons
Frequently asked questions
Which is the best site for fashion in India?
Myntra has the widest fashion range, AJIO is strong on trend-led and international labels, and Tata CLiQ suits premium brands.
Where can I buy genuine beauty products online?
Nykaa is the best-known beauty specialist and focuses on authentic products. Brand stores and Amazon.in listings sold by the brand are also safe options.